When I founded Zarsa, I wasn’t just building a brand — I was stitching together a vision. A vision of handcrafted footwear that reflected identity, artistry, and soul. In a world of fast fashion and factory output, I wanted Zarsa to stand for something slower, more meaningful — a place for truly custom juttis, born in India. But I quickly learned: creativity alone doesn’t protect you. The Fight for a Name — And the Identity Behind It A few years ago, a letter arrived. It wasn’t a customer or collaborator — it was legal. The message? My brand name was “too close” to another. A brand far bigger, louder, and with more resources than I had. At first, I didn’t...
Every bride, every dreamer & every collector who types “where to get custom juttis in India” is really asking for one thing : footwear that tells their story. Ready-made pairs may look pretty but they rarely capture individuality. That’s where Sozan Jaipur steps in — a design house dedicated to creating handcrafted, made-to-order juttis that are as unique as the people who wear them. What Does “Custom Jutti” Really Mean? A true custom jutti goes beyond choosing a size or color. It is about: Fit – shaped to your comfort, ensuring all-day wearability. Design – embroidery, motifs, or beadwork tailored to your taste. Personalisation – initials, wedding dates or heirloom inspirations worked into the design. Craftsmanship – made entirely by...
Juhi’s artistic journey - how her passion for painting, poetry, and tattoo artistry flows into every pair of handcrafted Sozan juttis. A story of creativity, connection, and soul.
Juhi, a multi-passionate artist from Jaipur shares what she’s been creating in silence - from custom juttis and tattoo art to poetry. Discover the depth behind her handcrafted work.
We live in a world flooded with mass produced goods. Everything feels like a copy of another. One season, one new style and hundred thousand pieces in production! As a custom handcrafted shoe designer, I love the idea that the imperfection is not just acceptable – rather it is what makes each product truly exclusive. As experts say : always look for imperfections ~ they make a handcrafted product unique! What sets custom handcrafted juttis apart isn't just the quality of craftsmanship – it's the imperfections that make them truly one-of-a-kind. From subtle variations in leather texture to minor asymmetries in stitching, these imperfections are a testament to the human touch that went into their creation. Rather than detracting...
