When I founded Zarsa, I wasn’t just building a brand — I was stitching together a vision. A vision of handcrafted footwear that reflected identity, artistry, and soul. In a world of fast fashion and factory output, I wanted Zarsa to stand for something slower, more meaningful — a place for truly custom juttis, born in India. But I quickly learned: creativity alone doesn’t protect you. The Fight for a Name — And the Identity Behind It A few years ago, a letter arrived. It wasn’t a customer or collaborator — it was legal. The message? My brand name was “too close” to another. A brand far bigger, louder, and with more resources than I had. At first, I didn’t...
We live in a world flooded with mass produced goods. Everything feels like a copy of another. One season, one new style and hundred thousand pieces in production! As a custom handcrafted shoe designer, I love the idea that the imperfection is not just acceptable – rather it is what makes each product truly exclusive. As experts say : always look for imperfections ~ they make a handcrafted product unique! What sets custom handcrafted juttis apart isn't just the quality of craftsmanship – it's the imperfections that make them truly one-of-a-kind. From subtle variations in leather texture to minor asymmetries in stitching, these imperfections are a testament to the human touch that went into their creation. Rather than detracting...
The journey of an artist into the world of handcrafted designer juttis. From being a painter to falling in love with shoe designing. A quick glimpse of how brand started.
