When I founded Zarsa, I wasn’t just building a brand — I was stitching together a vision. A vision of handcrafted footwear that reflected identity, artistry, and soul. In a world of fast fashion and factory output, I wanted Zarsa to stand for something slower, more meaningful — a place for truly custom juttis, born in India. But I quickly learned: creativity alone doesn’t protect you. The Fight for a Name — And the Identity Behind It A few years ago, a letter arrived. It wasn’t a customer or collaborator — it was legal. The message? My brand name was “too close” to another. A brand far bigger, louder, and with more resources than I had. At first, I didn’t...
Every bride, every dreamer & every collector who types “where to get custom juttis in India” is really asking for one thing : footwear that tells their story. Ready-made pairs may look pretty but they rarely capture individuality. That’s where Sozan Jaipur steps in — a design house dedicated to creating handcrafted, made-to-order juttis that are as unique as the people who wear them. What Does “Custom Jutti” Really Mean? A true custom jutti goes beyond choosing a size or color. It is about: Fit – shaped to your comfort, ensuring all-day wearability. Design – embroidery, motifs, or beadwork tailored to your taste. Personalisation – initials, wedding dates or heirloom inspirations worked into the design. Craftsmanship – made entirely by...
Juhi’s artistic journey - how her passion for painting, poetry, and tattoo artistry flows into every pair of handcrafted Sozan juttis. A story of creativity, connection, and soul.
We live in a world flooded with mass produced goods. Everything feels like a copy of another. One season, one new style and hundred thousand pieces in production! As a custom handcrafted shoe designer, I love the idea that the imperfection is not just acceptable – rather it is what makes each product truly exclusive. As experts say : always look for imperfections ~ they make a handcrafted product unique! What sets custom handcrafted juttis apart isn't just the quality of craftsmanship – it's the imperfections that make them truly one-of-a-kind. From subtle variations in leather texture to minor asymmetries in stitching, these imperfections are a testament to the human touch that went into their creation. Rather than detracting...
Juttis were extremely popular amongst the kings and queens. But with fall of Mughal era, the artisans were forced to migrate and settle in outskirts of Rajasthan and Punjab. This is where your ZarsáLife juttis come to life.
