From Passion to Product - How Juhi’s Vision Transforms into Sozan Juttis

When Craft Meets Heart — The Personal Touch Behind Every Pair of Sozan Juttis

For me, the journey has never been just about creating footwear. It’s about channeling my heart, my experiences, and my artistic soul into every pair that leaves my hands.

As a painter, poet, and tattoo artist, I’ve always seen the world in colors and lines. I don’t just create for the sake of creating — I create to evoke, to inspire, and to leave a mark.

I started Sozan Jaipur with a simple belief: that each person is unique and deserves something just as unique for themselves. That’s why when I design each jutti, it’s not just about the perfect stitch or the intricate embroidery; it’s about creating a connection. It’s about designing something that tells the wearer’s story.

Every Sozan pair is a chapter, each stitch is a sentence, and each design is a metaphor for the journey that we all are on.

From the vibrant markets of Jaipur to the tranquil corners of my studio, I find inspiration everywhere — in a stray dog’s loyalty, a sunset’s fleeting beauty, or a poem’s unspoken emotion. All these elements play their part in shaping Sozan juttis.

But the most important part of this journey is you — the one who wears these shoes. Without you, there would be no story to tell.

I’m not just designing footwear; I’m creating a relationship. And in that relationship, you become more than just a customer; you become a part of my creative journey.

If this moved you or made you curious, explore my collection or drop a note - I'd love to hear from you. 

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