Why I Let Go of Zarsa — And How Sozan Became India’s Custom Jutti Brand with a Story to Tell
When I founded Zarsa, I wasn’t just building a brand — I was stitching together a vision. A vision of handcrafted footwear that reflected identity, artistry, and soul. In a world of fast fashion and factory output, I wanted Zarsa to stand for something slower, more meaningful — a place for truly custom juttis, born in India. But I quickly learned: creativity alone doesn’t protect you. The Fight for a Name — And the Identity Behind It A few years ago, a letter arrived. It wasn’t a customer or collaborator — it was legal. The message? My brand name was “too close” to another. A brand far bigger, louder, and with more resources than I had. At first, I didn’t...
