What I’ve Been Creating in Silence: Sozan by Juhi

There’s a kind of work that doesn’t shout.
It doesn’t go viral.
It doesn’t show up in reels or hashtags.

It lives in fabric, in sketches, in quiet persistence 
and that’s the kind of work I’ve been doing in silence.

For the last many months, while my Instagram stayed still and my posts paused,
my hands didn’t.
Neither did my mind. Nor my art.

What people didn’t see were the hand-embroidered swatches that never made it to production.
The custom orders that took days of sourcing, colour testing
and last-minute trial stitches.
The jutti designs being reworked at midnight because something just didn’t feel right.

Behind this silence was a decision - a conscious one
to slow down, not give up.

To return to the roots of why I started creating in the first place:

Not for attention, but for meaning.
Not for noise but for story.

In this silence, I wasn’t just creating footwear
I was reconnecting with everything that makes Sozan more than just a brand.

It’s an extension of my belief that beauty can be worn - that a story can be embroidered.
It’s where my skills as a painter, tattooist and poet
come together in the form of wearable design.

Each custom jutti I create now is not just about style — it’s about you.

Your occasion. Your memory. Your palette. Your personality.

There is a skill that doesn't go viral.
But a lot goes behind the scenes.

Let's uncover what's more to come..
Because the silence is over.
And I’m ready to speak through my work again.

If you’ve followed Sozan for years, or if this is your first time discovering it -
Welcome back. Welcome in.